Pophouse Entertainment (Pophouse), the Stockholm-based entertainment company renowned for its development of brand-building enterprises in music, such as the forthcoming ABBA Voyage show in London, virtual experiences and gaming, has concluded a landmark acquisition and agreement with electronic music trailblazers Swedish House Mafia. Pophouse has fully acquired the master recordings and publishing (including their writer’s shares) of the trio’s back catalogue, and will form a joint venture with its members to develop and amplify the Swedish House Mafia brand worldwide. The agreement also includes Pophouse’s full acquisition of the masters and publishing of Axwell^Ingrosso.
According to Pophouse CEO Per Sundin, ”Swedish House Mafia is a groundbreaking trio that brought club music to stadiums around the world, and they continue to pave the way in contemporary electronic and dance music. We are so excited to be partnering with them to tell that story for generations to come. While our landmark agreement with them involves the acquisition of the recordings and publishing of their back catalog, it is our first-of-its-kind joint venture with the band’s members that exemplifies the types of partnerships we are pursuing in our targeted expansion.”
Upon signing their agreement with Pophouse, the members of Swedish House Mafia said, “It feels great for us to partner up with a company like Pophouse that will do much more than simply acquire our creative work. Pophouse will invest funds, know-how and resources to bring our music into areas of entertainment where it hasn’t been before and for new audiences to discover our legacy.”