Kim Nyström

Kim Nyström is the Brand and Marketing Director at Pophouse, where she leads the long-term brand building of the company’s portfolio of iconic artists, songs, and creative concepts. Pophouse specialises in music catalogue investments, working closely with artists and estates to create innovative, artist-centric experiences.

Before joining Pophouse, Kim spent over a decade at The Absolut Group in senior marketing and strategy roles, where she developed global strategies for some of the world’s most renowned spirit brands. Now, she brings this expertise to the music industry, championing a fan-first approach and bridging the gap between traditional branding and the dynamic artist-fan relationship.