Pophouse, the pioneering global entertainment and music investment firm, is proud to formally announce its partnership with British rock band Iron Maiden, acquiring a stake in the publishing and master music rights, and the name, image, and likeness (NIL) rights. Rooted in a shared creative vision, the partnership – which has been structured and developed over the last year between Pophouse and the band’s co-Manager, Andy Taylor – will enable Iron Maiden to pursue new creative ventures that connect with existing fans as well as bringing their extensive catalogue to new audiences.
After more than 50 years at the forefront of the metal and hard rock community, Iron Maiden remains one of the most enduring and influential bands in music history. Formed in East London in 1975 and with over 100 million records sold, 17 studio albums, major honours including Grammy, Brit and Ivor Novello awards, and more than 2,500 concerts across 64 countries, Iron Maiden’s impact on the genre is unmatched.
As part of their recent EddFest performance at Knebworth House, Pophouse and Iron Maiden launched their first creative collaboration: the Infinite Dreams Museum Experience celebrating 50 years of Iron Maiden history. Built and inspired by the band’s iconic anniversary book, Infinite Dreams, it places perennial mascot Eddie as a cornerstone of the band’s career evolution. Eddfest at Knebworth was the chance to create an immersive “Maidenville” for fans, expanding the live experience through Eddie-themed attractions and interactive fan experiences.
The partnership extends beyond live experiences – Pophouse and Iron Maiden are collaborating on filming the band’s ongoing Run For Your Lives world tour for a major cinematic project, while other future plans include expanding interactive fan experiences and developing a digital universe centered around Eddie.
EddFest, Knebworth – July 2026. Credits: John McMurtrie
Pophouse CEO, Jessica Koravos, said: “Iron Maiden is a band whose remarkable longevity and rich catalogue open up countless creative possibilities. With Pophouse’s partnership, the band now has the investment and creative firepower to keep evolving for decades to come. It is a privilege to support Iron Maiden in this new chapter and to help carry their extraordinary legacy forward for the fans who have built this global community over the past 50 years.”
Pophouse Fund Managing Partner & Head of Investments, Johan Lagerlöf, said: “Iron Maiden are not just a legendary band, they are one of the most powerful franchises in music history. Their songs, unique imagery, and live shows have inspired generations of dedicated fans across every continent and continue to attract new audiences, decade after decade. In a world of rapid technological advancements, we believe that Iron Maiden, together with us, is perfectly positioned to harness the opportunities this new era brings. We are humble but beyond excited to help shape the legacy of this unique cultural phenomenon.”
Iron Maiden Manager, Rod Smallwood, said: “I am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped. The interest in the band has never been bigger and this strategic partnership, which we’ve been quietly working together on now for over a year, has already had results with the progress on the Infinite Dreams Museum and the filming of the current show. The fans can be assured there is a great deal more to come for Maiden, and Eddie will rule, OK!!”
Managing Director of Phantom Music & co-Manager of the band, Dave Shack, said: “Rod & Andy have always encouraged and inspired us to take chances in developing Eddie and the worlds he inhabits, such as horror, gaming, or comic books. The band provides the cornerstone of what Maiden is – superlative music and incredible live shows, and the Phantom Team have focused on developing parts of Maiden lore that we think our fans will embrace and enjoy. Such Maiden-related initiatives include an award-winning mobile game, a global fan club offering, a vibrant drinks business, books and comics and, of course, merchandising in all its forms. It’s absolutely one of the greatest sandpits for a creative to play in – and Pophouse have already shown they belong in it. When an unexpected power failure threatened filming of our Paris concert for a major cinematic project, they moved quickly alongside us to mobilise a full crew at EddFest and keep the project on track.
EddFest, Knebworth – July 2026. Credits: John McMurtrie